A truly memorable stay goes beyond a comfortable room. It's about the unique experiences a guest can discover right on your property. How do you ensure your guests know about that sunset yoga class, wine-tasting event, or live music on the patio?
The secret lies in smart, strategic on-site promotion. By placing information where guests will naturally see it, you can seamlessly integrate your event schedule into their stay, enhancing their overall experience and boosting participation in your unique offerings. This guide will walk you through the most effective places to display your promotional materials.
Strategic Placement for Maximum Guest Engagement
To make your on-site events an unmissable part of the guest journey, it's crucial to place your promotional materials in high-traffic, high-visibility areas.
Reception & Welcome Areas: The front desk is your first and best opportunity. Ensure posters or digital displays are at eye level, catching guests' attention as they check in and interact with the concierge.
Dining Areas & Cafes: Restaurants, bars, and coffee shops are natural gathering spots. Place tasteful promotional materials on tables or near the host stand where guests have time to read them.
Lounges and Lobbies: Position elegant posters or flyers in lounges, waiting areas, and near elevator banks. Using high-quality stands or frames elevates the presentation to match your property's aesthetic.
Near the Event Space: Build anticipation by placing promotional materials in and around the venue where the activity will take place. This confirms the location and serves as a last-minute reminder.
Outdoor & Communal Spaces: Don't forget your property's most beautiful spots! Gardens, patios, and poolside locations are perfect for promoting relevant activities. Just be sure to use weather-resistant materials.
In-Room & Direct-to-Guest Methods: A small flyer or a note on an in-room tablet is a direct and personal way to inform guests. Including a QR code that links to a detailed schedule makes it effortless for them to learn more.
Elevator Banks: Place attention-grabbing posters near the elevators on each floor. This captures the interest of a captive audience multiple times a day.
High-Traffic Hubs: Identify other busy spots like the entrance to the spa, fitness center, or business center to cross-promote your offerings and activities.
By thoughtfully placing these gentle reminders throughout your property, you can significantly increase guest awareness and participation, turning a simple stay into an unforgettable experience.
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